Last updated: September 14, 2026
This Cookie Policy explains how Pulse Insights, LLC uses cookies and similar technologies on pulseinsights.com.
It covers our own website only. It does not cover the Pulse Insights product running on a client's website or application. Data collected there belongs to that client and is governed by their privacy policy and by our Data Usage Policy. See Section 8.
This policy should be read alongside our Privacy Policy.
1. What Cookies Are
Cookies are small text files stored on your device when you visit a website. We also use similar technologies including pixels, tags, local storage, and software development kits. This policy refers to all of them as cookies.
A first-party cookie is set by pulseinsights.com. A third-party cookie is set by another company whose technology we have placed on our site. Most of the cookies described below are third-party.
2. Your Choices
You do not consent to non-essential cookies simply by continuing to browse. Where consent is required, we ask for it before those cookies are set.
You can change your choices at any time:
Cookie preferences. Use the cookie icon in the corner of any page to open the preference drawer and set each category.
Opt out of sale and sharing. Use the Your Privacy Choices link in our footer. This is also where you exercise your rights under US state privacy laws.
Browser signals. We honor Global Privacy Control. If your browser or an extension sends a GPC signal, we treat it as an opt-out of the sale and sharing of your personal information for that browser, without any action from you, and we show an on-page indicator confirming it.
Browser settings. You can block or delete cookies through your browser. Blocking essential cookies may break parts of the site.
If you are in the EEA, the UK, or Switzerland, you can withdraw consent at any time through the cookie preference drawer, and withdrawing is as easy as giving it.
3. Categories We Use
Our consent tool groups cookies into four categories.
Essential. Required for the site to function, including security, load balancing, and remembering your cookie choices. These are always active and cannot be switched off.
Analytics. Help us understand how visitors find and use the site: pages viewed, navigation paths, time on page, and where visitors come from. This category includes session recording tools that capture interactions such as clicks, scrolling, and mouse movement in order to reconstruct a visit.
Personalization. Remember your preferences and tailor what you see.
4. What Is Running on Our Site
We do not keep a second list here. The current inventory lives in the cookie preference drawer, which is generated by scanning our site and shows each cookie, the vendor that sets it, its purpose, and how long it lasts. Open it from the cookie icon on any page. It reflects our most recent scan, and a vendor we have recently stopped using may still appear there until the next one.
What a scan cannot tell you is wha
Targeted Advertising. Used to build audiences and measure advertising across websites, including our advertising on third-party platforms. Under California and several other state privacy laws, use of these technologies is treated as sharing personal information for cross-context behavioral advertising, even though we receive no payment for it.
t some of these technologies actually do, so:
Session recording. Some tools in the Analytics category do more than count page views. They record interactions during a visit, including clicks, scrolling, mouse movement, and the pages you move through, so that the visit can be replayed. We use this to find usability problems on our own marketing site. These tools run only after you have accepted the Analytics category, and they do not run for visitors who have opted out through Your Privacy Choices or who send a GPC signal. We configure them to mask text entered into form fields.
Company identification. Some tools in the Analytics category infer the organization a visitor may be associated with, from network information. This tells us that someone from a company visited, not who you are as an individual. These tools run only after you have accepted the Analytics category.
Advertising measurement. Tools in the Targeted Advertising category let us build audiences and measure the performance of our advertising on third-party platforms. As described in Section 3, this is treated as sharing under several US state privacy laws.
We do not sell personal information.
5. How Long Cookies Last
Session cookies are deleted when you close your browser. Persistent cookies remain for a set period, which varies by vendor and is shown for each cookie in the preference drawer. Advertising cookies typically persist longest.
6. International Visitors
Some vendors shown in the preference drawer are located in, or transfer data to, the United States. Pulse Insights LLC is certified under the EU-U.S. Data Privacy Framework, the UK Extension, and the Swiss-U.S. Data Privacy Framework. Each third-party vendor is responsible for its own transfer arrangements, described in its own privacy policy.
7. Changes to This Policy
We will post changes here with an updated effective date. Because the cookie inventory lives in the preference drawer rather than in this document, adding or removing a vendor does not by itself require a change to this policy. A change to the categories, to what the technologies do, or to your choices does.
8. Cookies Set by Pulse Insights on Other Companies' Websites
If you encountered a Pulse Insights survey or intervention on another company's website, this policy does not apply to it. That company decides what is collected, configures what runs, and is responsible for the notice and consent presented to you. Their privacy policy governs. Our role there is described in our Data Usage Policy.
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