On-brand microsurveys that get better data, faster insights, and inform smarter actions. The foundation every customer-centric company needs.
The insight layer is also the training ground for Pulse Experience Agents: every answer teaches the system where to intervene.
Deeper insights are the heart of market-leading products & experiences
Every great customer experience starts with understanding:
What's working and what's breaking
Why customers choose you (or don't)
Where friction exists in your journey
What would move the needle most
Why most surveys fail
(and how we fixed it)
The problem with traditional surveys
Long, generic, sent after the fact. Low response rates. Biased samples. By the time you analyze it, the moment's gone.
The Pulse Insights difference
Short, targeted, in-the-moment. High engagement. Real-time data. Action-ready insights.
Better insights start with better data collection
Pulse Insights advanced the industry with our innovative contextual collection technology that elegantly embeds short, on-brand microsurveys directly in your digital experiences.
The impact: the superpower to understand what is inside your users' heads at any and every key micro-moment of their journey.
Contextual & targeted
Right question, right person, right moment
Minimal friction
1-3 questions, under 10 seconds
On-brand experience
Looks like your site, not a third-party tool
Multiple formats
Modal overlays, inline embeds, slide-outs, email
Response rates That prove it
While industry-standard surveys get sub 1% response rates, Pulse microsurveys run 2-10x that, and far higher at high-intent moments, because we ask less, ask better, and ask at the right time.
More data. Better quality. Actual impact.
Advanced targeting
The right people. Every time.
Page & journey context
Different questions for different pages, flows, or stages
Behavior signals
Pageview count, visit frequency, time on site, exit intent
Device & channel
Web, mobile app, email — optimized for each
Custom attributes
CRM data, purchase history, user segments
Previous Responses
Target follow-ups based on NPS scores, satisfaction ratings, or past feedback
Real-time conditions
Inventory, promotions, time-sensitive campaigns
AI-Powered Analysis & Insights
Your team shouldn't spend days analyzing data and building decks. Our AI does it all: categorizes responses, spots trends, generates executive presentations, and tells you what questions to ask next. Better insights, delivered faster, with a roadmap for what to learn next.
Automatic tagging
Categorizes open-ended responses by theme
Sentiment analysis
Track sentiment at scale
Smart summarization
Turns thousands of responses into key takeaways instantly
Next Insights
Get ideas for what to learn next based on current results
AI Briefs
Capture business context with a click.
AI Readouts
Auto-generated reports for leadership
Plus all the standard reporting capabilities: real-time dashboards, embedded BI for custom analysis, automated report delivery, raw data exports, and direct data warehouse integration. Use our dashboards for quick insights or pull everything into your own analytics stack.
TURN LISTENING INTO IMPACT
Everything you need to leverage customer insights to leapfrog the competition
Pulse Insights is the perfect intelligence foundation for Pulse Agents, which turn those insights into automatic, revenue-driving action.
Frequently asked questions
What is a microsurvey?
A survey of one to three questions embedded directly in the experience and designed to be answered in seconds. The brevity is what makes response rates several times higher than conventional surveys.
How do you get high response rates?
By asking less, asking better, and asking at the right moment. Placement matters most: the same question moved from a browsing page to a confirmation page can produce an order-of-magnitude difference in response rate.
Can surveys look like part of our site?
Yes. Surveys are styled to match your brand and can be embedded inline in page content, docked to an edge, or shown as a bar or overlay, so they read as part of the experience rather than a third-party widget.
What happens to the open-ended responses?
AI categorizes them by theme, scores sentiment, and summarizes at volume, with the raw verbatims still available. Themes tell you what is frequent; the verbatims are what usually change an internal decision.