Understand Everything. Act on What Matters—Instantly.
Your insight-to-action engine—purpose-built for pharma
The only platform that reveals what HCPs and patients need—then delivers compliant, pre-approved guidance at the exact moment of hesitation.
Insights
See the Full Picture
Pulse Insights gives pharmaceutical companies deep visibility into HCP and patient digital journeys, revealing who's on your site, what they need, and where they're getting stuck.
Use these insights to inform content strategy, improve site usability, and ensure your digital efforts reach the right audiences.
What You'll Understand:
Who's using your site and how they found you
What they're looking for and whether they're finding it
Where the friction is (drop-offs, dead ends, confusion points)
Barriers to fill rates
What HCPs and patients believe about your brand, access, efficacy
Where they are in their journey
Know Your Audience
Who's Really Visiting Your Site
Understand audience composition, specialties, referral sources, and how different segments engage with your content. See which HCPs are exploring your brand and where patients are in their care journey.
Map the Journey
From First Click to Clinical Action
Track how users move through your site—where they start, what paths they take, and where they convert or drop off. Identify the moments that matter most.
Spot Friction Points
Where Users Get Stuck
Pinpoint exactly where HCPs and patients struggle—confusing pages, dead ends, abandoned forms, or unclear navigation. Know what's blocking progress before it costs you engagement.
Hear What They Need
Beliefs, Barriers, and Questions
Capture what HCPs and patients actually think about access, efficacy, safety, and value. Understand the objections, concerns, and information gaps that drive decisions.
Pulse Experience Agents ✨
Built for Pharma
Every year, millions of HCP and patient visits end in friction—unanswered questions, abandoned forms, missed connections. For a decade, we've helped pharma brands see these moments.
Now Pulse Experience Agents act on them—delivering your approved guidance exactly when it's needed. We sense when HCPs or patients hesitate—on dosing pages, affordability tools, or sample forms—then instantly deliver your pre-approved guidance to keep them moving toward clinical action.
Stop analyzing stuck moments. Start fixing them.
HCP Example
When an HCP lingers on your safety profile, Pulse Agents detect this hesitation and ask: "Looking for specific safety information?" We route them directly to monitoring protocols, drug interactions, or clinical trial results—no hunting required. If an HCP abandons your sample request form at the insurance verification field, we sense the drop-off and offer immediate assistance: "Need help with this step?" with options for rep contact or a simplified guide. The result: 19% more completed sample requests.
Patient Example
A patient exploring your financial assistance page will often hesitate—unsure if they qualify or how to proceed. Pulse Agents detect this pause and ask: "Wondering if you qualify for support?" then guide them directly to your eligibility tool. On mobile, when patients bounce between multiple pages searching for information, we step in with a focused choice: Looking for: Dosing | Coverage | Support? This guides them to exactly what they need instead of leaving them to navigate alone.
How It Works
Sense
Detects friction signals: scroll loops, idle time, form abandonment, repeated clicks |
Diagnose
Asks one contextual question to understand the barrier |
Deliver
Shows pre-approved content from your MLR-cleared library |
Optimize
Tracks engagement and impact on key brand metrics |
Every intervention uses your pre-approved content. No rogue AI. Just intelligent delivery at the moment it matters most.
Complete Pharma Toolkit
Personalized Doctor Discussion Guides
Patients complete an intuitive, engaging symptom assessment on your site. Based on their inputs, we generate a personalized PDF they can download and bring to their doctor—turning abstract concerns into structured, productive conversations. The discussion guide itself is a high-value action that signals strong patient intent. Pulse Insights drives incremental traffic to these tools by identifying visitors who would benefit most. The result: more completed assessments, more informed doctor visits, and higher likelihood of clinical action. It's a win for patients (better prepared), physicians (more efficient visits), and your brand (demonstrated value at a critical moment).
Media Optimizer
Know Who You're Really Reaching—Then Optimize Automatically
Pharma campaigns can't rely on conversion events to measure success. Media Optimizer solves this by capturing self-declared audience identity through native micro-surveys on your site—HCPs identify their specialty, patients share where they are in their journey. This unique data feeds directly back to your media platforms, teaching them to find more of your intended audience automatically. The result: a specialty pharma brand increased neurologist traffic by 55% in four months with the same media spend and zero manual optimization. Your campaigns get smarter over time, continuously improving audience quality without additional work from your team. Stop guessing who your ads reach—know it, then let the system optimize itself.
Why Pharma Teams Choose Pulse
Compliance-Friendly
Uses only your pre-approved content blocks.
Privacy-Compliant by Design
Privacy-first behavioral sensing. No PII required.
Minimal Dev Lift
Deploy via simple tag.
Links to Digital Outcomes
Connect engagement to access program enrollment, sample requests, rep connections, and clinical action.
Enterprise-Grade Security
SOC 2 Type II certified. Full audit trails. Role-based access controls.
Always Improving
Platform learns which interventions drive best outcomes and surfaces optimization opportunities.
Pulse helped us identify that HCPs were abandoning our sample request form at the insurance verification step. The Experience Agent now offers instant rep assistance at that exact moment. Sample requests increased 23%.
Brand Lead, Top 10 Pharma