Pulse Insights uniquely enables you to contextually ask questions (including opinions, preferences, and customer data), elegantly across all of your digital channels and customer journey moments.
In turn, you build a unique, high resolution, and actionable picture of each customer, and all your customers in aggregate, directly from your customer.
The notion of deeply understanding customer needs to best serve customers isn't new. But before Pulse Insights, it wasn't easy to directly ask customers about themselves naturally, incrementally over time, and at scale.
Now, the ability to directly capture explicit customer data, opinions, and preferences is transforming marketing to be more relevant, cost effective, and customer-centric.
So, we provide the functionality and integrations to make every system in your enterprise customer-aware so that you can act in real time.
Instead of taking old call-center voice of customer approaches, we designed software specifically for marketers. Built to preserve your customer experience and brand as you collect data. Built for agility. Built to drive customer-centric outcomes.
Our contextual data capture technology is one of our biggest contributions to the industry. It's also the key to high response rates, fast learnings, and high quality data.
Despite being natively embedded in the experience, our solution is super easy to configure and launch.
Show helpful content, links, and tools to guide users based on what a user just told you. Track how many users take advantage so you can quantify the value you're driving and the costs you're deflecting for your organization.
Unlock new value and amplify the value of your existing tech investments by making them customer-aware. Use a dataset of self-stated opinions to segment web analytics, watch replay sessions, inform paid media creative and bidding, and personalize content for your site, app, and email.
Instead of asking users to take a long surveys (that no one takes!), we simply ask 1-2 targeted, contextual questions at a time.
With technology focused on context, you get up to 20x more more relevant data. This is a win-win for you and your users.
With Pulse Insights, you can have a business question in the morning and start getting the answer from actual users by the afternoon. This contributes to a customer-centric culture of continuous learning and decision-making.
Want to talk to early tenure users on your portal page who just turned off a feature? No problem. You get the ability to talk to virtually any relevant segment using contextual, CRM, and behavioral data, which gives you on-demand focus groups at scale.
Your customer journey entails multiple channels, so our omnichannel technology orchestrates across your channels, whether it's web, app, off-site, or email.
And that's just the tip of the iceberg!