Pulse agents
Pulse agents are the proactive layer on your site. They find the visitors who need help, ask what’s on their mind and bring them whatever fix fits: an answer, your chat, a tour or a custom tool.
A CHECKLIST FOR ANY APPROACH, OURS INCLUDED
Reach the people who need help, and stay invisible to everyone else.
Steps in only when the signs line up. Most visitors never see it.
Act during the visit, not report on it afterward.
Helps while they’re still on the page, not in next quarter’s report.
Know what to ask.
Built on years of asking visitors on sites like yours.
Use whatever fix fits: an answer, your chat, a tour, a custom tool.
An answer, the right page or the next step. We can connect it to your chat or tour.
Say only what your team approved.
Your team approves every word. Nothing is made up on the fly.
Go live without waiting for a rebuild.
Runs on the Pulse tag, with no development project. Our build takes days; your approvals set the date.
Show what it drove.
The sign-ups, orders and calls avoided, reported against the number you already track.
HOW PULSE AGENTS WORK
The Insight Came Fast. The Fix Came Slow.
For ten years we helped brands find out where their customers get stuck, and the fix usually sat in a backlog for quarters. So we built Pulse agents: when someone looks stuck, a small card asks what they’re trying to do, and one tap gets them the answer or the next step. More of them finish, and you can show what it drove.
Notice Who’s Struggling
Looks for the signs someone’s stuck: going back and forth between options, searching again and again, stalling on a step, heading for the exit. It reads what’s happening on the page, not who the person is.
Ask What They Need
A small card asks one question, like “Wondering whether this arrives by Friday?” A few taps, no typing, and no generic “How can we help?”
Get Them Where They’re Going
Their answer takes them straight to what they need: the delivery date, the right plan, the support answer, or your chat when a conversation fits. Your team approves every word.
Show What It Drove
See how many people it helped and what they did next. We keep improving each agent from what visitors choose and do; any change to what it says goes through your approval.
The step most tools skip
Between noticing and helping, there’s a question.
01
Detected
A visitor stalls at shipping options, returns to the cart, then comes back again. That is hesitation, not browsing.
02
Diagnosed
One question, asked quietly: what’s giving you pause? The answer comes back — when would this actually arrive? Analytics would have guessed. We asked.
03
Resolved
The delivery-date answer your team approved in advance, shown right there. No ticket, no sprint, no waiting. The visitor checks out.
Example scenario.
The two questions we get most
Where it lives, and when it speaks.
What’s giving you pause?
What’s giving you pause?
Where it lives
A subtle, docked element on the pages you choose — desktop and mobile. Never a takeover, never in the way of a conversion.
When it speaks
Only when the signs line up: going back and forth, searching again and again, stalling on a step. You decide how sensitive it is. Most visitors never see it, and everyone benefits from what it learns.
THE INTELLIGENCE LAYER
AI Does Deep Research, You Approve.
Designed With AI
We use AI and years of visitor research to decide what to ask, when to ask it and what to say. The smart work happens before launch, so what runs on your site is predictable and ready for your team to review.
Controlled by Humans
Nothing goes live without your approval. Your team approves every word, scoped triggers let you define exactly when and where an agent can appear, and full audit trails track every change. It’s automated execution, not autonomous decision-making.
Improved With Your Approval
Visitors’ answers show which worries are most common, and their next steps show which answers work. We use both to improve the questions, the answers and when an agent appears. Any change to what it says goes through your approval.
Out of the box, an agent runs on our tag and your approved content, with no development project. When the best help depends on your own data, we can connect it: at NJ Transit, the agent checks each rider’s trip against live service alerts and speaks up only if their route is affected. That’s a custom build we scope with you. Either way: no improvised answers, nothing your team hasn’t seen.
What it drove, in production
Built on years of asking visitors on sites like yours.
Case study
NJ Transit
40%
clicked through to the alert
of decisions on live enterprise sites — every one a call to offer to unstick the user, or stay out of the way
the industry-standard response rate, because we ask the right person, on the right page, at the moment the question actually matters
across pharma, retail, financial services and media — hundreds of programs, all through full enterprise security review
Purpose Built
Six jobs it does on your site.
Conversion
The closer. A visitor stalls at shipping; it answers the delivery question before the cart is abandoned.
Wayfinding
The guide. Three pages deep and still not found; it asks what they came for and takes them there.
Support
The helper. A question that would have become a support ticket gets answered on the page instead.
Product Assist
The advisor. Too many options, no obvious choice; it narrows the field to the one that fits.
Retention
The last word. A customer heads for the cancel button; it asks what’s behind it and offers the answer that might keep them.
Learning
The listener. When nobody knows why a page underperforms, it asks the people who are on it.
Frequently asked questions
What are Pulse agents?
The proactive layer on your site. They find visitors who are about to give up, ask what they need and get them there: an answer, the right page, your chat or a tour. More of them finish, and you can show what it drove.
Is this autonomous AI?
No. The smart work happens before launch: we use AI and years of visitor research to decide what to ask and what to say, and your team approves all of it. What runs on your site is predictable.
How is this different from a chatbot?
Chat waits for people to come to it. Pulse agents find the people who need help, ask one question and get them to the answer, and can bring them to your chat when a conversation is the best next step. Nothing is composed at runtime. Complementary to a chatbot, not replaced by one — a chatbot answers the people who ask; Pulse helps the ones who never would.
What happens when no approved response fits?
Nothing is shown. An unmatched moment gets no card rather than an improvised answer.
What makes it appear?
Signs that someone is struggling: going back and forth, searching again and again, stalling on a step, heading for the exit. When the signs line up, it steps in. You decide how sensitive it is, so people who are just browsing are left alone.
Who writes what it says?
Your team approves every word before it can appear. We draft it from years of visitor research; your team edits and approves, and only approved answers can ever be shown. Nothing is composed at runtime.
Who does the setup work?
Mostly us. You give us the tag (most sites already have it), sign-off on the questions and answers, the pages it should send people to, and the result you want counted. We handle the strategy, the drafting, the build and the reporting. Our build takes days; your approvals set the date.
How do you define friction?
Any sign someone is struggling to do what they came to do. We start from what your visitors have told us and what we can see on the page, then tune it with you.
How do you know it helped?
We count everyone who engaged and what they went on to do, and report it against a number you already track, like orders, sign-ups or calls. Some of the people it helps would have left without it; those are incremental conversions from people who were about to leave and finished instead.
What do I pay for?
You pay when a visitor actually engages with the agent. Showing it costs nothing. Because you can see what those visitors did next, you can put a value on each engagement.
Can it use our own data?
Yes, as a custom build we scope with you. Out of the box, an agent runs on our tag and your approved content. When the best help depends on your own data or tools, we can connect it: NJ Transit’s agent checks each rider’s trip against live service alerts. It takes longer than a standard launch and needs some help from your team.