Rochester-Genesee Regional Transportation Authority×PULSE INSIGHTS

Rochester's RTS is growing ridership faster than its digital tools can explain the network. Here's the gap.

A brief for the RGRTA digital team built around the ridership recovery and the ADA Title II deadline.

Projected savings · RGRTA
$170,000
15,300 deflected calls/year
A customer, in their words

“booking a pick up via the app & having it confirmed. To find out it really isn't confirmed”

Library

Personalized Research Report
Personalized Research Report

RGRTA — A Digital Experience Review (Spring 2026)

A deep read on where RTS Rochester riders get stuck — from 'it would take 90 minutes each way for a 25-minute drive' trip-planner friction to the Service Performance Monitoring grant and the University of Rochester shuttle transfer-sync gap. The opening brief from Pulse Insights.

May 2026Open →
Case Study
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Case Study
Case Study

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

HELP IF YOU WANT IT

Want to talk through any of this?

No pitch — just a short working session to see what this could look like on your own site.