Rochester-Genesee Regional Transportation Authority×PULSE INSIGHTS

Rochester's RTS is growing ridership faster than its digital tools can explain the network. Here's the gap.

A brief for the RGRTA digital team built around the ridership recovery and the ADA Title II deadline.

Projected savings · RGRTA
$170,000
15,300 deflected calls/year
A RGRTA rider, in their own words

“booking a pick up via the app & having it confirmed. To find out it really isn't confirmed”

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Personalized Research Report
Personalized Research Report

RGRTA's Personalized Digital Friction Brief

A personalized briefing for the RGRTA digital team built around the ridership recovery and the ADA Title II deadline.

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