Nashville Metropolitan Transit Authority×PULSE INSIGHTS

WeGo's Summer 2026 redesign is the biggest change to Nashville transit in decades. Here's how to answer 29,000 rider questions before they call.

A brief for the WeGo communications team built around the Summer 2026 network redesign and the QuickTicket pain gap.

Projected savings · WeGo Public Transit

$320,000

29,300 deflected calls/year during network redesign window

A customer, in their words

“I paid for a QuickTicket and the driver said it wasn't valid. I missed my bus. The app support line just rang and rang.”

Library

Personalized Research Report

WeGo Public Transit — A Digital Experience Review (Spring 2026)

A deep read on where WeGo riders get stuck — from QuickTicket taking '30 minutes to set up an account' with no Apple Pay to the Winter and Summer 2026 service changes and the Fixed-Line Transit 2.0 grant window. The opening brief from Pulse Insights.

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

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