Santa Clara Valley Transportation Authority×PULSE INSIGHTS

6 FIFA matches at Levi's Stadium. A new CCO. A labor strike still fresh in riders' memories. Here's how VTA rebuilds trust.

A brief for the VTA CX team built around the FIFA 2026 window and Patrice Smith's first-year CCO mandate.

Projected savings · VTA
$750,000
71,800 deflected calls/year across FIFA window and CCO first-year initiative
A customer, in their words

“It doesn't work.”

Library

Personalized Research Report
Personalized Research Report

VTA — A Digital Experience Review (Spring 2026)

A deep read on where VTA riders get stuck — from the channel-layer thinness exposed by the March 2025 17-day work stoppage to the beta.vta.org redesign and the six FIFA matches at Levi's Stadium. The opening brief from Pulse Insights.

May 2026Open →
Case Study
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Case Study
Case Study

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

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