Santa Clara Valley Transportation Authority×PULSE INSIGHTS

6 FIFA matches at Levi's Stadium. A new CCO. A labor strike still fresh in riders' memories. Here's how VTA rebuilds trust.

A brief for the VTA CX team built around the FIFA 2026 window and Patrice Smith's first-year CCO mandate.

Projected savings · VTA
$750,000
71,800 deflected calls/year across FIFA window and CCO first-year initiative
A VTA rider, in their own words

“It doesn't work.”

Library

Personalized Research Report
Personalized Research Report

VTA's Personalized Digital Friction Brief

A personalized briefing for the VTA CX team built around the FIFA 2026 window and Patrice Smith's first-year CCO mandate.

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