Valley Metro (Phoenix)×PULSE INSIGHTS

Phoenix light rail ridership is recovering. Valley Metro's Mobility Innovation Challenge just launched. Here's where the digital friction lives.

A brief for the Valley Metro CX team built around the Mobility Innovation Challenge and the light rail expansion window.

Projected savings · Valley Metro
$750,000
104,800 deflected calls/year
A Valley Metro rider, in their own words

“did not let me board because the fare reader declined my app QR code even though I showed the driver my balance on the app of $18. When I called to file a complaint and spoke to the fare department they said that at the moment I was trying to board the fare reader was offline.”

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Personalized Research Report
Personalized Research Report

Valley Metro's Personalized Digital Friction Brief

A personalized briefing for the Valley Metro CX team built around the Mobility Innovation Challenge and the light rail expansion window.

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