City of Tucson — Sun Tran Transit×PULSE INSIGHTS

Tucson's new GM has a mandate to fix the rider experience. Here's where the digital friction is biggest.

A brief for the Sun Tran team built around the new GM's first-year mandate and the Pima County growth window.

Projected savings · Sun Tran
$525,000
47,600 deflected calls/year
A Sun Tran rider, in their own words

“Plan-a-Trip functionality no longer recognizes locations by name nor by their verified accurate physical address”

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Personalized Research Report
Personalized Research Report

Sun Tran's Personalized Digital Friction Brief

A personalized briefing for the Sun Tran team built around the new GM's first-year mandate and the Pima County growth window.

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