City of Tucson — Sun Tran Transit×PULSE INSIGHTS

Tucson's new GM has a mandate to fix the rider experience. Here's where the digital friction is biggest.

A brief for the Sun Tran team built around the new GM's first-year mandate and the Pima County growth window.

Projected savings · Sun Tran
$525,000
47,600 deflected calls/year
A customer, in their words

“Plan-a-Trip functionality no longer recognizes locations by name nor by their verified accurate physical address”

Library

Personalized Research Report
Personalized Research Report

Sun Tran — A Digital Experience Review (Spring 2026)

A deep read on where Sun Tran riders get stuck — from app-availability gaps where the surface is down in the windows it's needed to the first twenty-four months of new leadership and the active federal grant program. The opening brief from Pulse Insights.

May 2026Open →
Case Study
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Case Study
Case Study

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

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