City of Tucson — Sun Tran Transit×PULSE INSIGHTS

Tucson's new GM has a mandate to fix the rider experience. Here's where the digital friction is biggest.

A brief for the Sun Tran team built around the new GM's first-year mandate and the Pima County growth window.

Projected savings · Sun Tran
$525,000
47,600 deflected calls/year
A Sun Tran rider, in their own words

Plan-a-Trip functionality no longer recognizes locations by name nor by their verified accurate physical address

Library