Spokane Transit Authority×PULSE INSIGHTS

Spokane is a FIFA 2026 team base camp city. A new BRT grant just landed. Here's how STA handles both windows at once.

A brief for the Spokane Transit digital team built around the FIFA base camp window, the BRT grant, and the North Spokane corridor.

Projected savings · Spokane Transit
$365,000
33,000 deflected calls/year during BRT and FIFA window
A customer, in their words

“now in order to use this app, you have to download a SECOND app...I open this app and then I'm told to download GOOGLE MAPS”

Library

Personalized Research Report
Personalized Research Report

Spokane Transit — A Digital Experience Review (Spring 2026)

A deep read on where Spokane Transit riders get stuck — from STA Connect at 2.3 of 5 forcing riders to 'download a SECOND app' to the Connect 2035 plan, the Division Street BRT, and Team Egypt's Summer of Soccer base camp. The opening brief from Pulse Insights.

May 2026Open →
Case Study
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Case Study
Case Study

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

HELP IF YOU WANT IT

Want to talk through any of this?

No pitch — just a short working session to see what this could look like on your own site.