Southwest Transit (Eden Prairie MN)×PULSE INSIGHTS

Southwest Transit's NexTrip integration went down. Riders are calling. Here's how to reduce the volume before it gets worse.

An exploratory brief for the Southwest Transit team built around the NexTrip failure and the small-purchase procurement window.

Projected savings · Southwest Transit
$50,000
798 deflected calls/year — floor applied
A customer, in their words

“a map of my location on a page WITH NO BUTTONS, NO MENU... So, once again I'm stuck on a page with no way to leave.”

Library

Personalized Research Report
Personalized Research Report

Southwest Transit — A Digital Experience Review (Spring 2026)

A deep read on where SouthWest Transit riders get stuck — from SW Prime where riders are 'late every day I've used it' since scheduling was removed to the 2024–2027 Strategic Plan individualized-marketing mandate and the NexTrip outage pattern. The opening brief from Pulse Insights.

May 2026Open →
Case Study
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Case Study
Case Study

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

HELP IF YOU WANT IT

Want to talk through any of this?

No pitch — just a short working session to see what this could look like on your own site.