Southwest Transit (Eden Prairie MN)×PULSE INSIGHTS

Southwest Transit's NexTrip integration went down. Riders are calling. Here's how to reduce the volume before it gets worse.

An exploratory brief for the Southwest Transit team built around the NexTrip failure and the small-purchase procurement window.

Projected savings · Southwest Transit
$50,000
798 deflected calls/year — floor applied
A Southwest Transit rider, in their own words

“a map of my location on a page WITH NO BUTTONS, NO MENU... So, once again I'm stuck on a page with no way to leave.”

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Personalized Research Report
Personalized Research Report

Southwest Transit's Personalized Digital Friction Brief

An exploratory briefing for the Southwest Transit team built around the NexTrip failure and the small-purchase procurement window.

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