Southwest Ohio Regional Transit Authority — Cincinnati Metro×PULSE INSIGHTS

New CEO Andy Aiello just took over Cincinnati Metro. Here's how to make the first impression that matters.

A brief for the SORTA team built around Andy Aiello's first-year buying window and the Fall 2026 service improvements.

Projected savings · SORTA
$385,000
35,100 deflected calls/year
A SORTA rider, in their own words

I had funds saved to the app and I can't access them and I can't even add a card. took 16 tried but was able to log in again only to be kicked back out.

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