Southwest Ohio Regional Transit Authority — Cincinnati Metro×PULSE INSIGHTS

New CEO Andy Aiello just took over Cincinnati Metro. Here's how to make the first impression that matters.

A brief for the SORTA team built around Andy Aiello's first-year buying window and the Fall 2026 service improvements.

Projected savings · SORTA

$385,000

35,100 deflected calls/year

A customer, in their words

“I had funds saved to the app and I can't access them and I can't even add a card. took 16 tried but was able to log in again only to be kicked back out.”

Library

Personalized Research Report

SORTA — A Digital Experience Review (Spring 2026)

A deep read on where SORTA sits in the cohort — from a sparse public friction record where 'the cohort is the data, here' to the first twelve months of new leadership and the Ohio University partnership window. The opening brief from Pulse Insights.

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

HELP IF YOU WANT IT

Want to talk through any of this?

No pitch — just a short working session to see what this could look like on your own site.