San Francisco Municipal Transportation Agency×PULSE INSIGHTS

San Francisco is the most transit-critical city in America. Here's how SFMTA's digital CX keeps up with the demand.

A brief for the SFMTA digital team built around the Muni modernization and the ADA digital compliance window.

Projected savings · SFMTA
$750,000
208,000 deflected calls/year
A SFMTA rider, in their own words

I've made multiple attempts to buy tickets with all either failing outright or accepting payment without providing a ticket. It's irresponsible to release such a faulty product to people who rely on it for something as important as public transportation.

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