Southeastern Pennsylvania Transportation Authority×PULSE INSIGHTS

6 FIFA matches, 150 redesigned routes, and an app riders call the lying app. Here's how SEPTA closes the gap before July 4.

A strategic brief for the SEPTA digital experience team. Mapped to the Bus Revolution rollout and the Round of 16 at Lincoln Financial Field on July 4, 2026.

Projected savings · SEPTA
$750,000
88,000 deflected calls/year across Bus Revolution confusion and FIFA visitor window
A SEPTA rider, in their own words

“App has the MFL coming 3 or 4 times in between when it actually shows up — how does lying about the number of trains running help anyone??”

Library

Personalized Research Report
Personalized Research Report

SEPTA — A Digital Experience Review (Spring 2026)

A deep read on where SEPTA riders get stuck — from the “lying app” GPS failures to Bus Revolution navigation gaps and FIFA visitor friction. The opening brief from Pulse Insights.

May 2026Open →