Southeastern Pennsylvania Transportation Authority×PULSE INSIGHTS

6 FIFA matches, 150 redesigned routes, and an app riders call ‘the lying app.’ Here’s how SEPTA closes the gap before July 4.

A strategic brief for the SEPTA digital experience team. Mapped to the Bus Revolution rollout and the Round of 16 at Lincoln Financial Field on July 4, 2026.

Projected savings · SEPTA
$571,000
55,900 deflected calls/year across Bus Revolution confusion and FIFA visitor window
A SEPTA rider, in their own words

“App has the MFL coming 3 or 4 times in between when it actually shows up… how does lying about the number of trains running help anyone?? — Reddit r/philly”

Library

Personalized Research Report
Personalized Research Report

SEPTA — A Digital Experience Review (Spring 2026)

A deep read on where SEPTA riders get stuck — from the “lying app” GPS failures to Bus Revolution navigation gaps and FIFA visitor friction. The opening brief from Pulse Insights.

May 2026Open →
60
US transit agencies
Industry Infographic
Industry Infographic

The State of Transit Digital Friction — 2026 Edition

A visual narrative across 60 US transit agencies showing where riders get stuck, why digital friction now costs more than physical disruption, and where the field is heading.

Dec 2026Open →
60 agencies · benchmark
Industry Benchmark Report
Industry Benchmark Report

State of Transit Digital CX 2026 — Industry Benchmark

The first benchmark report of its kind. Behavior-level engagement data from 60 agencies. Includes the median, the top quartile, and the sources of the spread.

Feb 2027Open →