San Mateo County Transit District×PULSE INSIGHTS

SamTrans connects to Caltrain, BART, and the ferry. Riders can't figure out the connections on the website. Here's the gap.

A brief for the SamTrans digital team built around the intermodal connection friction and the ADA Title II deadline.

Projected savings · SamTrans
$240,000
21,700 deflected calls/year with intermodal and ADA focus
A customer, in their words

“This app should be checked for bugs and updated frequently, NOT only every 2 years or when someone says something!”

Library

Personalized Research Report
Personalized Research Report

SamTrans — A Digital Experience Review (Spring 2026)

A deep read on where SamTrans riders get stuck — from a SamTrans Mobile app that hasn't shipped a meaningful update in five years to riders defaulting to Google Maps and Transit and the April 26, 2027 DOJ accessibility deadline. The opening brief from Pulse Insights.

May 2026Open →
Case Study
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Case Study
Case Study

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

HELP IF YOU WANT IT

Want to talk through any of this?

No pitch — just a short working session to see what this could look like on your own site.