Sacramento Regional Transit District×PULSE INSIGHTS

SacRT Forward just redesigned every route in the system. Here's how to answer the rider questions before they become calls.

A brief for the SacRT digital team built around the SacRT Forward launch and the BusTracker 1.8-star gap.

Projected savings · SacRT

$635,000

57,800 deflected calls/year during SacRT Forward transition

A customer, in their words

“BusTracker shows the wrong bus. I stood at the stop for 25 minutes waiting for the 38 and then a driver told me it was rerouted two weeks ago. Nobody updated the app. — App Store, 2025”

Library

Personalized Research Report

SacRT — A Digital Experience Review (Spring 2026)

A deep read on where SacRT riders get stuck — from a six-app stack where BusTracker (1.8 of 5) is 'a portal to bustime.sacrt.com' to the SacRT Forward rollout and the April 26, 2027 DOJ accessibility deadline. The opening brief from Pulse Insights.

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

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