Sacramento Regional Transit District×PULSE INSIGHTS

SacRT Forward just redesigned every route in the system. Here's how to answer the rider questions before they become calls.

A brief for the SacRT digital team built around the SacRT Forward launch and the BusTracker 1.8-star gap.

Projected savings · SacRT
$635,000
57,800 deflected calls/year during SacRT Forward transition
A SacRT rider, in their own words

“BusTracker shows the wrong bus. I stood at the stop for 25 minutes waiting for the 38 and then a driver told me it was rerouted two weeks ago. Nobody updated the app. — App Store, 2025”

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Personalized Research Report
Personalized Research Report

SacRT's Personalized Digital Friction Brief

A personalized briefing for the SacRT digital team built around the SacRT Forward launch and the BusTracker 1.8-star gap.

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