Regional Transportation Commission of Washoe County×PULSE INSIGHTS

Reno is growing faster than its transit network. The app crashes when you try to sign in. Here's how RTC Washoe closes the gap.

A brief for the RTC Washoe digital team built around the sign-in failure complaints and the ADA Title II deadline.

Projected savings · RTC Washoe
$180,000
16,600 deflected calls/year
A customer, in their words

“Can't sign in to the app. Says invalid credentials even after resetting password three times. Tried on two different phones. Just use the website I guess. — App Store, 2025”

Library

Personalized Research Report
Personalized Research Report

RTC Washoe — A Digital Experience Review (Spring 2026)

A deep read on where RTC Washoe riders get stuck — from RTC Washoe Connect that 'doesn't comprehend that I'm tapping sign in' to the Vontas Cloud migration and the April 26, 2027 DOJ accessibility deadline. The opening brief from Pulse Insights.

May 2026Open →
Case Study
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Case Study
Case Study

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

HELP IF YOU WANT IT

Want to talk through any of this?

No pitch — just a short working session to see what this could look like on your own site.