Regional Transportation Commission of Washoe County×PULSE INSIGHTS

Reno is growing faster than its transit network. The app crashes when you try to sign in. Here's how RTC Washoe closes the gap.

A brief for the RTC Washoe digital team built around the sign-in failure complaints and the ADA Title II deadline.

Projected savings · RTC Washoe
$180,000
16,600 deflected calls/year
A RTC Washoe rider, in their own words

“Can't sign in to the app. Says invalid credentials even after resetting password three times. Tried on two different phones. Just use the website I guess. — App Store, 2025”

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Personalized Research Report
Personalized Research Report

RTC Washoe's Personalized Digital Friction Brief

A personalized briefing for the RTC Washoe digital team built around the sign-in failure complaints and the ADA Title II deadline.

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