Regional Transportation Commission of Southern Nevada×PULSE INSIGHTS

Las Vegas is the most-visited city in America. Its transit app is rated under 3 stars. Here's the gap.

A brief for the RTC Southern Nevada digital team built around the ADA mandate and the Strip corridor visitor experience.

Projected savings · RTC Southern Nevada
$750,000
101,800 deflected calls/year with visitor and ADA focus
A customer, in their words

“WARNING DO NOT USE THE TRANSIT APP TO PURCHASE PASSES. It will rip you off. Say you don't have a pass. Calling customer service will put you on hold for upwards of well, forever, if you use the word refund.”

Library

Personalized Research Report
Personalized Research Report

RTC Southern Nevada — A Digital Experience Review (Spring 2026)

A deep read on where RTC SNV riders get stuck — from rideRTC where 'it came 10 minutes late' against a polished UI to the Maryland Pkwy BRT and the April 26, 2027 DOJ accessibility deadline. The opening brief from Pulse Insights.

May 2026Open →
Case Study
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Case Study
Case Study

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

HELP IF YOU WANT IT

Want to talk through any of this?

No pitch — just a short working session to see what this could look like on your own site.