Regional Transportation Commission of Southern Nevada×PULSE INSIGHTS

Las Vegas is the most-visited city in America. Its transit app is rated under 3 stars. Here's the gap.

A brief for the RTC Southern Nevada digital team built around the ADA mandate and the Strip corridor visitor experience.

Projected savings · RTC Southern Nevada
$750,000
101,800 deflected calls/year with visitor and ADA focus
A RTC Southern Nevada rider, in their own words

“WARNING DO NOT USE THE TRANSIT APP TO PURCHASE PASSES. It will rip you off. Say you don't have a pass. Calling customer service will put you on hold for upwards of well, forever, if you use the word refund.”

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Personalized Research Report
Personalized Research Report

RTC Southern Nevada's Personalized Digital Friction Brief

A personalized briefing for the RTC Southern Nevada digital team built around the ADA mandate and the Strip corridor visitor experience.

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