Rhode Island Public Transit Authority×PULSE INSIGHTS

RIPTA's Phase 2 network redesign is live. Here's how to answer the rider questions before they call.

A brief for the RIPTA digital team built around the Phase 2 network redesign and the fare-free initiative.

Projected savings · RIPTA
$470,000
42,600 deflected calls/year during Phase 2 redesign window
A RIPTA rider, in their own words

“This app has a tendency to shut itself off when you select it to pay for fare - I have not been able to use it for the past two weeks because of this issue.”

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Personalized Research Report
Personalized Research Report

RIPTA's Personalized Digital Friction Brief

A personalized briefing for the RIPTA digital team built around the Phase 2 network redesign and the fare-free initiative.

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