Rhode Island Public Transit Authority×PULSE INSIGHTS

RIPTA's Phase 2 network redesign is live. Here's how to answer the rider questions before they call.

A brief for the RIPTA digital team built around the Phase 2 network redesign and the fare-free initiative.

Projected savings · RIPTA

$470,000

42,600 deflected calls/year during Phase 2 redesign window

A customer, in their words

“This app has a tendency to shut itself off when you select it to pay for fare - I have not been able to use it for the past two weeks because of this issue.”

Library

Personalized Research Report

RIPTA — A Digital Experience Review (Spring 2026)

A deep read on where RIPTA riders get stuck — from Wave 'crashing when trying to tap it onto the bus' at a 1.6-of-5 rating to MetroConnect Phase 3 and the Providence FIFA Fan Zone plus Boston Stadium Express to Foxboro. The opening brief from Pulse Insights.

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

HELP IF YOU WANT IT

Want to talk through any of this?

No pitch — just a short working session to see what this could look like on your own site.