MBTA — A Digital Experience Review (Spring 2026)

A deep read on where MBTA sits in the cohort — from the 2025 procurement consolidation collapsing 167 licenses into one app to Bus Network Redesign Phase 2, the Regional Rail transition, and the cohort's positive-anchor surface contrasted against SEPTA, TriMet, and MARTA friction. The opening brief from Pulse Insights.