Friction Analysis
Where your HCP & DTC sites lose the script
We mapped exactly where AstraZeneca’s prescriber and patient journeys break — indication routing, biomarker pathways, the savings-card dead-end — and the agent that recovers each one.
Delivered Jun 2026
HELP IF YOU WANT IT
Want to talk through any of this?
No pitch — just a short working session to see what this could look like on your own site.