Pinellas Suncoast Transit Authority×PULSE INSIGHTS

PSTA just absorbed a $4.8M federal grant transfer from HART. Here's how to turn that goodwill into measurable rider CX improvement.

An exploratory brief for the PSTA team mapped to the Suncoast Connector and the regional transit realignment.

Projected savings · PSTA
$325,000
29,800 deflected calls/year
A PSTA rider, in their own words

“I've been waiting 45 minutes. The app says the bus left on time. The bus did not leave on time.”

Library

Personalized Research Report
Personalized Research Report

PSTA — A Digital Experience Review (Spring 2026)

A deep read on where PSTA sits in the cohort — from a positive-anchor surface with SunRunner BRT's two-million-rider signal to the October 26, 2025 Connected Community Bus Network launch and the December 2025 mobile-optimized website redesign. The opening brief from Pulse Insights.

May 2026Open →
Case Study
“
Case Study
Case Study

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →