Palm Beach County Transit Division×PULSE INSIGHTS

Palm Tran's new Executive Director started July 2024. The app still can't tell riders when their bus arrives. Here's the brief.

A brief for the Palm Tran team built around Ivan Maldonado's first-year window and the paratransit redesign.

Projected savings · Palm Tran
$270,000
24,400 deflected calls/year
A customer, in their words

“arrival times for the busses are way off — sometimes by a half hour or more — App Store, Q4 2025”

Library

Personalized Research Report
Personalized Research Report

Palm Tran — A Digital Experience Review (Spring 2026)

A deep read on where Palm Tran riders get stuck — from 'the bus shows on the map and never appears at the stop' to the Brightline integration through downtown West Palm Beach and the seven FIFA matches at Hard Rock Stadium. The opening brief from Pulse Insights.

May 2026Open →
Case Study
“
Case Study
Case Study

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

HELP IF YOU WANT IT

Want to talk through any of this?

No pitch — just a short working session to see what this could look like on your own site.