Orange County Transportation Authority×PULSE INSIGHTS

OC Streetcar opens a brand-new mode while OC Bus 360° keeps reshaping routes. Here's how OCTA answers the rider questions both generate.

A strategic brief for the OCTA digital team mapped to the OC Streetcar launch window and the OC Bus 360° network optimization.

Projected savings · OCTA
$750,000
65,000 deflected calls/year across the OC Streetcar launch window
A customer, in their words

“I'm a college student trying to get reduced fare on the bus. The application process on mobile is sadistic and draconian. Every time I need to secure a document and alt-tab to my email app or my camera, the application completely refreshes and I have to start it all over again.”

Library

Personalized Research Report
Personalized Research Report

OCTA — A Digital Experience Review (Spring 2026)

A deep read on where OCTA riders get stuck — from the Wave fare app rated 1.8 to 1.9 of 5 at the tap-to-pay moment to the 2026 OC Streetcar launch and the FIFA matches at SoFi Stadium and the Rose Bowl. The opening brief from Pulse Insights.

May 2026Open →
Case Study
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Case Study
Case Study

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

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