Orange County Transportation Authority×PULSE INSIGHTS

Pronto is live. OC Streetcar is months away. Here's how OCTA builds the digital layer before both go wrong at the same time.

A strategic brief for the OCTA digital team mapped to the Pronto rollout and the OC Streetcar launch window.

Projected savings · OCTA

$750,000

65,000 deflected calls/year across Pronto and OC Streetcar launch window

A customer, in their words

“I'm a college student trying to get reduced fare on the bus. The application process on mobile is sadistic and draconian. Every time I need to secure a document and alt-tab to my email app or my camera, the application completely refreshes and I have to start it all over again.”

Library

Personalized Research Report

OCTA — A Digital Experience Review (Spring 2026)

A deep read on where OCTA riders get stuck — from the Wave fare app rated 1.8 to 1.9 of 5 at the tap-to-pay moment to the 2026 OC Streetcar launch and the FIFA matches at SoFi Stadium and the Rose Bowl. The opening brief from Pulse Insights.

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

HELP IF YOU WANT IT

Want to talk through any of this?

No pitch — just a short working session to see what this could look like on your own site.