Orange County Transportation Authority×PULSE INSIGHTS

Pronto is live. OC Streetcar is months away. Here's how OCTA builds the digital layer before both go wrong at the same time.

A strategic brief for the OCTA digital team mapped to the Pronto rollout and the OC Streetcar launch window.

Projected savings · OCTA
$750,000
65,000 deflected calls/year across Pronto and OC Streetcar launch window
A OCTA rider, in their own words

I'm a college student trying to get reduced fare on the bus. The application process on mobile is sadistic and draconian. Every time I need to secure a document and alt-tab to my email app or my camera, the application completely refreshes and I have to start it all over again.

Library