Niagara Frontier Transportation Authority×PULSE INSIGHTS

Buffalo's BRT investment is the biggest transit upgrade in a generation. Here's how NFTA answers the rider questions it generates.

A brief for the NFTA digital team built around the BRT launch and the Metro Bus modernization program.

Projected savings · NFTA
$465,000
42,100 deflected calls/year during BRT launch window
A customer, in their words

“when you open the app to get your barcode, the app will force close. At least twice a month I have to uninstall and reinstall.”

Library

Personalized Research Report
Personalized Research Report

NFTA (Buffalo) — A Digital Experience Review (Spring 2026)

A deep read on where NFTA riders get stuck — from MetGo where 'password entry fails six times' before succeeding to the Bailey Avenue BRT 2026 construction start and the Amherst light-rail extension. The opening brief from Pulse Insights.

May 2026Open →
Case Study
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Case Study
Case Study

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

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