Metropolitan Transportation Authority — New York City Transit×PULSE INSIGHTS

New York ridership is back. The MTA app isn't. Here's the one gap that 2.2 billion annual trips can't afford.

A Dream-tier brief for the MTA NYCT digital team built around the MyMTA app reliability gap and the congestion pricing window.

Projected savings · MTA New York City Transit
$750,000
429,000 deflected calls/year — directional at 2.2B trip scale
A customer, in their words

“This new update is awful. Before, I could track my train down to the minute and leave my office in time to be on the platform when the train arrives. Now, I have to move the map cursor over my favorite station to see it and I can't even filter out the different train lines I don't need!... Oh and if a train is delayed (which it often is), they won't even give an ETA on its arrival.”

Library

Personalized Research Report
Personalized Research Report

MTA New York City Transit — A Digital Experience Review (Spring 2026)

A deep read on where NYC Transit riders get stuck — from the subway-bus and OMNY-TransitChek handoffs at Integrated-tier scale to the Queens Bus Network Redesign and the eight FIFA matches at MetLife Stadium. The opening brief from Pulse Insights.

May 2026Open →
Case Study
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Case Study
Case Study

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

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