Metropolitan Transportation Authority — New York City Transit×PULSE INSIGHTS

New York ridership is back. The MTA app isn't. Here's the one gap that 2.2 billion annual trips can't afford.

A Dream-tier brief for the MTA NYCT digital team built around the MyMTA app reliability gap and the congestion pricing window.

Projected savings · MTA New York City Transit
$750,000
429,000 deflected calls/year — directional at 2.2B trip scale
A MTA New York City Transit rider, in their own words

“This new update is awful. Before, I could track my train down to the minute and leave my office in time to be on the platform when the train arrives. Now, I have to move the map cursor over my favorite station to see it and I can't even filter out the different train lines I don't need!... Oh and if a train is delayed (which it often is), they won't even give an ETA on its arrival.”

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Personalized Research Report
Personalized Research Report

MTA New York City Transit's Personalized Digital Friction Brief

A Dream-tier brief for the MTA NYCT digital team built around the MyMTA app reliability gap and the congestion pricing window.

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