Montgomery County Department of Transportation — Ride On×PULSE INSIGHTS

Montgomery County's Ride On is in the middle of a full network redesign. Here's how to answer 63000 rider questions before they become 63000 calls.

A brief for the Ride On team built around the active network redesign and the county budget window.

Projected savings · Montgomery Ride On

$700,000

63,800 deflected calls/year during network redesign window

A customer, in their words

“the bus does not connect to the GPS real time tracking...a Route 12 bus went by that wasn't tracked and so I missed it.”

Library

Personalized Research Report

Montgomery Ride On — A Digital Experience Review (Spring 2026)

A deep read on where Ride On riders get stuck — from the 'phantom bus issue: app says bus coming but doesn't arrive' on Ride On Real Time to the Ride On Reimagined multi-year redesign and the US-29 FLASH BRT corridor. The opening brief from Pulse Insights.

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

HELP IF YOU WANT IT

Want to talk through any of this?

No pitch — just a short working session to see what this could look like on your own site.