Miami-Dade Department of Transportation and Public Works×PULSE INSIGHTS

FIFA brings 7 matches to Miami. A new CEO and a new CX chief just started. Here's the brief we'd hand them.

An exploratory brief — sized as a top-down conversation, not a tactical pitch.

Projected savings · Miami-Dade Transit
$750,000
69,200 deflected calls/year — directional
A Miami-Dade Transit rider, in their own words

“I bought two tickets with my credit card — they never appeared in the app. Bus driver didn't believe I paid. I had to leave and find cash. — App Store, Sept 2025”

Library

Personalized Research Report
Personalized Research Report

Miami-Dade Transit — Personalized Transit Digital Friction Report

Built around the FIFA window and the $6.4B capital program. Top-down framed — no CX seat to sell into.

May 2026Open →