Metropolitan Atlanta Rapid Transit Authority×PULSE INSIGHTS

How MARTA can deflect 47,000 rider calls during the FIFA window — and prove the ROI to the board the same week.

A live working brief built for the MARTA digital experience team. Updated monthly through February 2027.

Projected savings · MARTA

$487,000

47,400 deflected calls during the FIFA window (10-week tournament + tail)

A MARTA rider, in their own words

“The app crashes too many times per year. It's worse than pathetic — the real time bus feature has been down since 3/26/2026. — Reddit r/MARTA, March 2026”

Library

Personalized Research Report

MARTA — A Digital Experience Review (Spring 2026)

A deep read on where MARTA riders get stuck — from the MARTA On the Go app rated 1.9 of 5 across 528 ratings to the April 18, 2026 NextGen Bus redesign and the eight FIFA matches at Mercedes-Benz Stadium. The opening brief from Pulse Insights.

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →