Madison Metro Transit×PULSE INSIGHTS

Madison's Big Bang redesign was three years ago. The BRT just launched. Riders say cancellations aren't announced. Here's the digital layer that's still missing.

A brief for the Madison Metro team built around the BRT launch and the JustRide fare system integration.

Projected savings · Madison Metro
$330,000
29,800 deflected calls/year
A Madison Metro rider, in their own words

“Cancellations are not announced on their website. — Reddit”

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Personalized Research Report
Personalized Research Report

Madison Metro's Personalized Digital Friction Brief

A personalized briefing for the Madison Metro team built around the BRT launch and the JustRide fare system integration.

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