Madison Metro Transit×PULSE INSIGHTS

Madison's Big Bang redesign was three years ago. The BRT just launched. Riders say cancellations aren't announced. Here's the digital layer that's still missing.

A brief for the Madison Metro team built around the BRT launch and the JustRide fare system integration.

Projected savings · Madison Metro
$330,000
29,800 deflected calls/year
A customer, in their words

“Cancellations are not announced on their website. — Reddit”

Library

Personalized Research Report
Personalized Research Report

Madison Metro — A Digital Experience Review (Spring 2026)

A deep read on where Madison Metro riders get stuck — from cancellations 'not announced on their website' to the 2024 BRT on the Route A corridor, the 2023 Network Redesign, and the JustRide fare integration. The opening brief from Pulse Insights.

May 2026Open →
Case Study
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Case Study
Case Study

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

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