Central Florida Regional Transportation Authority×PULSE INSIGHTS

LYNX is migrating off Freebee. Paw Pass is live. Here's how to answer the questions that will flood the helpdesk before riders figure it out.

A brief for the LYNX digital team built around the Paw Pass launch and the SunRail fare integration window.

Projected savings · LYNX
$525,000
47,900 deflected calls/year during Paw Pass migration window
A customer, in their words

“This new app has no monthly passes! What a joke of an app launch!”

Library

Personalized Research Report
Personalized Research Report

LYNX — A Digital Experience Review (Spring 2026)

A deep read on where LYNX riders get stuck — from 'What a joke of an app launch!' on Paw Pass to the Transit Royale tracker transition, the NeighborLink move to Freebee, and the April 26, 2027 ADA Title II deadline. The opening brief from Pulse Insights.

May 2026Open →
Case Study
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Case Study
Case Study

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

HELP IF YOU WANT IT

Want to talk through any of this?

No pitch — just a short working session to see what this could look like on your own site.