Central Florida Regional Transportation Authority×PULSE INSIGHTS

LYNX is migrating off Freebee. Paw Pass is live. Here's how to answer the questions that will flood the helpdesk before riders figure it out.

A brief for the LYNX digital team built around the Paw Pass launch and the SunRail fare integration window.

Projected savings · LYNX
$525,000
47,900 deflected calls/year during Paw Pass migration window
A LYNX rider, in their own words

“This new app has no monthly passes! What a joke of an app launch!”

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Personalized Research Report
Personalized Research Report

LYNX's Personalized Digital Friction Brief

A personalized briefing for the LYNX digital team built around the Paw Pass launch and the SunRail fare integration window.

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