Long Beach Transit×PULSE INSIGHTS

Long Beach Transit just launched a new app. The old one had 2 stars. Here's how to make sure the new one wins.

A brief for the Long Beach Transit team built around the app redesign and the Vontas fare system upgrade.

Projected savings · Long Beach Transit
$565,000
51,300 deflected calls/year during app launch and Vontas upgrade
A Long Beach Transit rider, in their own words

“kept rejecting my CC because the captcha never loaded”

Library

Personalized Research Report
Personalized Research Report

Long Beach Transit's Personalized Digital Friction Brief

A personalized briefing for the Long Beach Transit team built around the app redesign and the Vontas fare system upgrade.

Open →