Long Beach Transit×PULSE INSIGHTS

Long Beach Transit just launched a new app. The old one had 2 stars. Here's how to make sure the new one wins.

A brief for the Long Beach Transit team built around the app redesign and the Vontas fare system upgrade.

Projected savings · Long Beach Transit
$565,000
51,300 deflected calls/year during app launch and Vontas upgrade
A customer, in their words

“kept rejecting my CC because the captcha never loaded”

Library

Personalized Research Report
Personalized Research Report

Long Beach Transit — A Digital Experience Review (Spring 2026)

A deep read on where Long Beach Transit riders get stuck — from the Ride LBT app surfacing 'ads for the water taxi' instead of function to the Vontas core-system upgrade and the SoFi-adjacent FIFA opening match. The opening brief from Pulse Insights.

May 2026Open →
Case Study
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Case Study
Case Study

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

HELP IF YOU WANT IT

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No pitch — just a short working session to see what this could look like on your own site.