Los Angeles County Metropolitan Transportation Authority×PULSE INSIGHTS

FIFA brings 500,000 international visitors to LA. The 2028 Olympics bring 15 million. Here's the digital infrastructure question nobody's asking.

A strategic brief for the LA Metro CX team. Built around the Equity Focus Communities mandate and the FIFA-to-Olympics window.

Projected savings · LA Metro

$750,000

78,400 deflected calls/year + multilingual deflection at FIFA scale

A LA Metro rider, in their own words

“Fare boxes reading Invalid Selection when trying to use virtual TAP cards. Refills take 2, 3, or 5 days to appear. — Google Play, 2026”

Library

Built around the Equity Focus Communities mandate, the FIFA visitor surge, and the LA28 Olympics window. Multilingual emphasis throughout.