Los Angeles County Metropolitan Transportation Authority×PULSE INSIGHTS

FIFA brings 500,000 international visitors to LA. The 2028 Olympics bring 15 million. Here's the digital infrastructure question nobody's asking.

A strategic brief for the LA Metro CX team. Built around the Equity Focus Communities mandate and the FIFA-to-Olympics window.

Projected savings · LA Metro
$823,000
78,000 deflected calls/year + multilingual deflection at FIFA scale
A LA Metro rider, in their own words

The website is in English. The bus stops are in Spanish, Korean, Mandarin. The disconnect costs us riders every day.

Library

60
US transit agencies
Industry Infographic
Industry Infographic

The State of Transit Digital Friction — 2026 Edition

A visual narrative across 60 US transit agencies showing where riders get stuck, why digital friction now costs more than physical disruption, and where the field is heading.

Dec 2026Open
60 agencies · benchmark
Industry Benchmark Report
Industry Benchmark Report

State of Transit Digital CX 2026 — Industry Benchmark

The first benchmark report of its kind. Behavior-level engagement data from 60 agencies. Includes the median, the top quartile, and the sources of the spread.

Feb 2027Open
Personalized Research Report
Personalized Research Report

LA Metro's Personalized Transit Digital Friction Report

Built around the Equity Focus Communities mandate, the FIFA visitor surge, and the LA28 Olympics window. Multilingual emphasis throughout.

May 2026Open
Personalized Landing Page
Personalized Landing Page

LA Metro's Live Campaign Hub

This page. Updated monthly through Feb 2027. Built for the LA Metro CX team.

Jun 2026Open
Friction Analysis
Friction Analysis

LA Metro Friction Analysis — multilingual edition

20 friction moments where English-only digital comms collides with multilingual riders. With and without FIFA visitor scenarios.

Jul 2026Open
ROI
ROI Calculator
ROI Calculator

LA Metro ROI Calculator — FIFA + Olympics lens

Two-mode calculator: baseline operations and mega-event scenarios. Adjustable for visitor mix and language distribution.

Aug 2026Open
Audio Briefing
Audio Briefing

LA Metro Audio Briefing — 20 minutes

NotebookLM audio of the report. Conversational, narrative.

Sep 2026Listen
Custom Demo Agent
Custom Demo Agent

LA Metro Demo Agent — FIFA visitor flow simulation

A working prototype showing real-time intervention against simulated FIFA visitor traffic. Multilingual paths included.

Oct 2026Launch
Personalized Video
Personalized Video

Jeremy walks the LA Metro team through the findings

9 minutes. FIFA-and-Olympics framed.

Nov 2026Watch
Long-Form Video
Long-Form Video

LA Metro Long-Form Video Overview — 15 minutes

Long-form animated narrative. Built for forwarding to the EFC initiative team and FIFA-readiness leadership.

Jan 2027Watch