Kansas City Area Transportation Authority×PULSE INSIGHTS

KCATA consolidated two websites into one. Riders still can't find their route. Here's what the data shows.

A brief for the KCATA digital team built around the website consolidation gap and the fare reinstatement window.

Projected savings · KCATA
$375,000
34,100 deflected calls/year post-website consolidation
A KCATA rider, in their own words

“The latest upgrade on March 31, 2025 doesn't work the way it's supposed to. You can not book RideKC Freedom or RideKC Freedom On-Demand rides on this app, but you can book IRIS rides.”

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Personalized Research Report
Personalized Research Report

KCATA's Personalized Digital Friction Brief

A personalized briefing for the KCATA digital team built around the website consolidation gap and the fare reinstatement window.

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