Indianapolis Public Transportation Corporation×PULSE INSIGHTS

Purple Line is open. Red Line is running. IndyGo now has the most complex rider navigation challenge in its history.

A brief for the IndyGo digital team built around the Purple Line BRT launch and the new CEO mandate.

Projected savings · IndyGo
$750,000
208,000 deflected calls/year across BRT network — directional at Dream scale
A IndyGo rider, in their own words

“Lately, every time I try to open the map the app crashes. would be great if you could fix at least the mapping issue so I can track my person and make sure she gets to her destination”

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Personalized Research Report
Personalized Research Report

IndyGo's Personalized Digital Friction Brief

A personalized briefing for the IndyGo digital team built around the Purple Line BRT launch and the new CEO mandate.

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