Indianapolis Public Transportation Corporation×PULSE INSIGHTS

Purple Line is open. Red Line is running. IndyGo now has the most complex rider navigation challenge in its history.

A brief for the IndyGo digital team built around the Purple Line BRT launch and the new CEO mandate.

Projected savings · IndyGo

$750,000

208,000 deflected calls/year across BRT network — directional at Dream scale

A customer, in their words

“Lately, every time I try to open the map the app crashes. would be great if you could fix at least the mapping issue so I can track my person and make sure she gets to her destination”

Library

Personalized Research Report

IndyGo — A Digital Experience Review (Spring 2026)

A deep read on where IndyGo riders get stuck — from the Red Line BRT / bus / PASS seam to the Purple Line BRT 2026 opening and the IndyGo Forward + IndyGo PASS modernization window. The opening brief from Pulse Insights.

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

HELP IF YOU WANT IT

Want to talk through any of this?

No pitch — just a short working session to see what this could look like on your own site.