Metropolitan Transit Authority of Harris County×PULSE INSIGHTS

After the BRT cancellation, the Board Chair needs a digital win. Here's a 60-day pilot that delivers one.

A briefing for the Houston METRO communications team — sized to fit under the $50K small-purchase threshold.

Projected savings · Houston METRO
$750,000
65,700 deflected calls/year at current volumes
A Houston METRO rider, in their own words

“I just want to know if my bus is running. Not whether it's late. Not whether there's construction. Just running.”

Library

Personalized Research Report
Personalized Research Report

Houston METRO's Personalized Transit Digital Friction Report

Built around the post-BRT-cancellation moment, the FIFA window, and Brock's visible-progress mandate. Sized to the $50K small-purchase reality.

May 2026Open →