Honolulu Authority for Rapid Transportation×PULSE INSIGHTS

Honolulu's rail line is 30 years overdue and opening in phases. Here's how HART handles the rider questions each phase generates.

A brief for the Honolulu HART team built around the phased rail opening and the new Director's first-year window.

Projected savings · Honolulu HART
$750,000
106,300 deflected calls/year across phased rail opening
A customer, in their words

“Something is broken - no map comes up, stops do nothing when searched up and clicked. Useless app right now.”

Library

Personalized Research Report
Personalized Research Report

Honolulu HART — A Digital Experience Review (Spring 2026)

A deep read on where Honolulu DTS riders get stuck — from legacy DaBus2 leaving riders 'stuck waiting there' to the April 2026 Transit-app partnership taking the rider surface live and the Skyline Segment 2 / Segment 3 build. The opening brief from Pulse Insights.

May 2026Open →
Case Study
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Case Study
Case Study

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

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