Hillsborough Area Regional Transit Authority×PULSE INSIGHTS

HART's Flamingo Fares app is failing at the tap. Here's how to diagnose the rider journey breakdown before the CEO investigation concludes.

A suspended-account brief for the HART team — held pending CEO investigation resolution.

Projected savings · HART

$255,000

23,300 deflected calls/year — hold pending CEO investigation

A customer, in their words

“The app clearly needs some attention because it never works. It's not just me but just about everyone that I see use the app get the Tap Again message. — Yelp, April 2026”

Library

Personalized Research Report

HART's Personalized Digital Friction Brief

Internal reference file — no active outreach. Maintained for CRM completeness.

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HELP IF YOU WANT IT

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No pitch — just a short working session to see what this could look like on your own site.