Greater Richmond Transit Company×PULSE INSIGHTS

GRTC's Pulse BRT is Richmond's most-recognized transit brand. The website still doesn't explain it properly.

A brief for the GRTC digital team built around the Pulse BRT digital gap and the new GM's first-year window.

Projected savings · GRTC

$345,000

31,200 deflected calls/year

A customer, in their words

“I tried requesting a bus through the app for a hour and 5 mins nonstop and I get the same message every time saying 'all our seats are booked please try again in a few minutes' and no matter how long I wait to try again it keeps saying the same thing.”

Library

Personalized Research Report

GRTC — A Digital Experience Review (Spring 2026)

A deep read on where GRTC riders get stuck — from On the Go's geofencing rejecting valid addresses so riders can't 'request the ride' to the 2025 Website Redesign Change Request and the April 2026 Regional Plan Hearing. The opening brief from Pulse Insights.

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

HELP IF YOU WANT IT

Want to talk through any of this?

No pitch — just a short working session to see what this could look like on your own site.