Greater Richmond Transit Company×PULSE INSIGHTS

GRTC's Pulse BRT is Richmond's most-recognized transit brand. The website still doesn't explain it properly.

A brief for the GRTC digital team built around the Pulse BRT digital gap and the new GM's first-year window.

Projected savings · GRTC
$345,000
31,200 deflected calls/year
A GRTC rider, in their own words

“I tried requesting a bus through the app for a hour and 5 mins nonstop and I get the same message every time saying 'all our seats are booked please try again in a few minutes' and no matter how long I wait to try again it keeps saying the same thing.”

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Personalized Research Report
Personalized Research Report

GRTC's Personalized Digital Friction Brief

A personalized briefing for the GRTC digital team built around the Pulse BRT digital gap and the new GM's first-year window.

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