Foothill Transit×PULSE INSIGHTS

Foothill Transit's Commuter Express restructuring is the most complex rider-facing change since launch. Here's how to manage the friction.

A brief for the Foothill Transit digital team built around the Commuter Express restructuring and the San Gabriel Valley growth window.

Projected savings · Foothill Transit
$360,000
32,700 deflected calls/year during Commuter Express restructuring
A Foothill Transit rider, in their own words

“I try loading money and it eats it constantly. I try to add money to my card and it just randomly won't let me add any money for hours on hours the app legit doesn't work past 10pm everyday???”

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Personalized Research Report
Personalized Research Report

Foothill Transit's Personalized Digital Friction Brief

A personalized briefing for the Foothill Transit digital team built around the Commuter Express restructuring and the San Gabriel Valley growth window.

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