Foothill Transit×PULSE INSIGHTS

Foothill Transit's Commuter Express restructuring is the most complex rider-facing change since launch. Here's how to manage the friction.

A brief for the Foothill Transit digital team built around the Commuter Express restructuring and the San Gabriel Valley growth window.

Projected savings · Foothill Transit
$360,000
32,700 deflected calls/year during Commuter Express restructuring
A customer, in their words

“I try loading money and it eats it constantly. I try to add money to my card and it just randomly won't let me add any money for hours on hours the app legit doesn't work past 10pm everyday???”

Library

Personalized Research Report
Personalized Research Report

Foothill Transit — A Digital Experience Review (Spring 2026)

A deep read on where Foothill Transit riders get stuck — from the Transit-app-as-primary partnership and 'vibes-based schedule' r/LAMetro chatter to the late-2026 Commuter Express restructuring and the LA28 Olympic readiness window. The opening brief from Pulse Insights.

May 2026Open →
Case Study
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Case Study
Case Study

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

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