Des Moines Area Regional Transit Authority×PULSE INSIGHTS

Reimagine DART launches June 14 with 11 new routes and 2 weeks of free fares. Here's how to handle the web traffic spike before it becomes a call center crisis.

A brief for the DART Des Moines team built around the Reimagine DART network launch and the GTM + GA4 mandate.

Projected savings · DART

$135,000

12,200 deflected calls/year during Reimagine DART launch window

A customer, in their words

“The app doesn't seem to want to work on my phone. I've requested a password change at least three times, and even though it works on Bytemark, the MyDart app always gives me an error message after I put in the correct credentials. I'd like an easier way to purchase tickets from the comfort of my home without relying on bus tokens, but I can't do anything if the app doesn't work.”

Library

Personalized Research Report

DART (Des Moines) — A Digital Experience Review (Spring 2026)

A deep read on where DART riders get stuck — from 'the MyDART app always gives me an error message' to the June 14, 2026 Reimagine DART launch with eleven new routes and the RFP FY26-R-001 website redesign mandating WCAG 2.1 AA. The opening brief from Pulse Insights.

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

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