Regional Transportation District×PULSE INSIGHTS

Denver RTD's $5.9B capital program is the biggest bet in RTD history. Here's the digital layer it's missing.

A brief for the Denver RTD digital team built around the capital program and the App-on-Wheels initiative.

Projected savings · Denver RTD
$750,000
104,000 deflected calls/year
A customer, in their words

“Unable to Plan My Trip. does not allow time change for either 'Depart' nor 'Arrival' times. VERY frustrating to think I have to look at what the different transit schedules are in order to plan a trip or call.”

Library

Personalized Research Report
Personalized Research Report

Denver RTD — A Digital Experience Review (Spring 2026)

A deep read on where Denver RTD riders get stuck — across eight light-rail lines, the A and N commuter rail, and Flatiron Flyer BRT. The opening brief from Pulse Insights.

May 2026Open →
Case Study
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Case Study
Case Study

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

HELP IF YOU WANT IT

Want to talk through any of this?

No pitch — just a short working session to see what this could look like on your own site.