Champaign-Urbana Mass Transit District×PULSE INSIGHTS

The SafeRides app is failing students at midnight. The Transit app is winning. Here's what the gap looks like in behavioral data.

An exploratory brief for the CUMTD team built around the SafeRides reliability gap and the university ridership composition.

Projected savings · CUMTD
$165,000
15,200 deflected calls/year — directional
A customer, in their words

“All of that is gone now, and I have no way of knowing whether the data is the most current.”

Library

Personalized Research Report
Personalized Research Report

CUMTD — A Digital Experience Review (Spring 2026)

A deep read on where CUMTD riders get stuck — from MTD Connect SafeRides sitting 'when you actually need a safe ride' to the Transit Royale third-party partnership and the Carle medical-facility / Northeast Connect rollouts. The opening brief from Pulse Insights.

May 2026Open →
Case Study
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Case Study
Case Study

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

HELP IF YOU WANT IT

Want to talk through any of this?

No pitch — just a short working session to see what this could look like on your own site.