Champaign-Urbana Mass Transit District×PULSE INSIGHTS

The SafeRides app is failing students at midnight. The Transit app is winning. Here's what the gap looks like in behavioral data.

An exploratory brief for the CUMTD team built around the SafeRides reliability gap and the university ridership composition.

Projected savings · CUMTD
$165,000
15,200 deflected calls/year — directional
A CUMTD rider, in their own words

“All of that is gone now, and I have no way of knowing whether the data is the most current.”

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Personalized Research Report
Personalized Research Report

CUMTD's Personalized Digital Friction Brief

An exploratory briefing for the CUMTD team built around the SafeRides reliability gap and the university ridership composition.

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