Chicago Transit Authority×PULSE INSIGHTS

Connecting Chicago needs a digital layer that connects too. Here's a lean win for a $576M fiscal moment.

Built for the CTA marketing team — priced under the $40K procurement ceiling.

Projected savings · CTA
$750,000
80,400 deflected calls/year
A CTA rider, in their own words

“The Connecting Chicago site has the destinations but not the actual fares or schedules. I'm leaving for the airport in an hour, I don't have time for this.”

Library

Personalized Research Report
Personalized Research Report

CTA's Personalized Transit Digital Friction Report

Built around the Connecting Chicago campaign and Acting President Leerhsen's first-100-days window.

May 2026Open →