Connecticut DOT — CTtransit Hartford Division×PULSE INSIGHTS

CTtransit just issued an RFP for a new website. Here's how to make sure the new site actually works for riders.

A brief for the CTtransit Hartford team built around the website redesign RFP and the New Haven-Hartford-Springfield rail integration.

Projected savings · CTtransit Hartford
$370,000
33,800 deflected calls/year during website redesign window
A customer, in their words

“Just doesn't work. Ever since the most recent update, no busses show up at any stops despite them being visible moving on the map. Even before the update, you'd be better off only using Google maps — you need to know your route before getting on myStop since you're only able to navigate via the stops along the routes you have selected.”

Library

Personalized Research Report
Personalized Research Report

CTtransit Hartford — A Digital Experience Review (Spring 2026)

A deep read on where CTtransit Hartford riders get stuck — from RFP #03-25's website-redesign window to the CTfastrak Low-No fleet conversion and the CTDOT CX Action Plan. The opening brief from Pulse Insights.

May 2026Open →
Case Study
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Case Study
Case Study

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

HELP IF YOU WANT IT

Want to talk through any of this?

No pitch — just a short working session to see what this could look like on your own site.