Central Ohio Transit Authority×PULSE INSIGHTS

LinkUS BRT is the biggest transit investment in Columbus history. Here's how COTA answers the rider questions it generates.

A brief for the COTA digital team built around the LinkUS BRT launch and the new CEO mandate.

Projected savings · COTA
$750,000
208,000 deflected calls/year — directional at Dream scale
A COTA rider, in their own words

“Terrible app, terrible service. After logging in, I am not allowed to use this app because I have a new phone. I just receive a generic error and no additional info. When I call in, it takes 6 people before anyone even recognizes the issue”

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Personalized Research Report
Personalized Research Report

COTA's Personalized Digital Friction Brief

A personalized briefing for the COTA digital team built around the LinkUS BRT launch and the new CEO mandate.

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