Charlotte Area Transit System×PULSE INSIGHTS

CATS is running an ADA audit and a fare modernization at the same time. Here's how to handle both without doubling the call center.

A brief for the CATS digital team built around the ADA compliance initiative and the Fare Modernization project.

Projected savings · CATS
$335,000
30,600 deflected calls/year with ADA and fare modernization focus
A CATS rider, in their own words

“When I slide to activate monthly pass it thinks then goes back to slide to activate.”

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Personalized Research Report
Personalized Research Report

CATS's Personalized Digital Friction Brief

A personalized briefing for the CATS digital team built around the ADA compliance initiative and the Fare Modernization project.

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