Capital District Transportation Authority×PULSE INSIGHTS

CDTA's BusPlus redesign is live and ridership is climbing. Here's how to answer rider questions before the call center does.

A brief for the CDTA communications team built around the active network redesign and the FY2026 budget window.

Projected savings · CDTA
$660,000
59,800 deflected calls/year during network redesign window
A CDTA rider, in their own words

“The app is disgustingly and constantly inaccurate, making it impossible to plan your own schedule based on the information provided.”

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Personalized Research Report
Personalized Research Report

CDTA's Personalized Digital Friction Brief

A personalized briefing for the CDTA communications team built around the active network redesign and the FY2026 budget window.

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