Capital District Transportation Authority×PULSE INSIGHTS

CDTA's BusPlus redesign is live and ridership is climbing. Here's how to answer rider questions before the call center does.

A brief for the CDTA communications team built around the active network redesign and the FY2026 budget window.

Projected savings · CDTA

$660,000

59,800 deflected calls/year during network redesign window

A customer, in their words

“The app is disgustingly and constantly inaccurate, making it impossible to plan your own schedule based on the information provided.”

Library

Personalized Research Report

CDTA — A Digital Experience Review (Spring 2026)

A deep read on where CDTA riders get stuck — from Navigator's 'live bus tracking is frequently down' BBB complaints to the 2026 Vision Refresh and the Red Line BRT Schenectady phase. The opening brief from Pulse Insights.

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

HELP IF YOU WANT IT

Want to talk through any of this?

No pitch — just a short working session to see what this could look like on your own site.