Capital Area Transportation Authority — Lansing×PULSE INSIGHTS

CATA's FY2026 budget has a $12M gap. The ADA Title II deadline is April 2027. Here's how a lean digital tool addresses both at once.

An exploratory brief for the CATA Lansing team built around the budget deficit and the ADA compliance window.

Projected savings · CATA

$205,000

18,800 deflected calls/year

A customer, in their words

“really disappointing. when i try to book a ride it says 'rides must be booked from or to work'... which is exactly what I'm doing, but it just won't work no matter how much I try. trying to contact support has been useless.”

Library

Personalized Research Report

CATA (Lansing) — A Digital Experience Review (Spring 2026)

A deep read on where CATA riders get stuck — from the August 2025 restructure communication gap to the Rydz microtransit handoff and the April 2027 WCAG 2.1 AA deadline. The opening brief from Pulse Insights.

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

HELP IF YOU WANT IT

Want to talk through any of this?

No pitch — just a short working session to see what this could look like on your own site.